Virtual Event
Beyond the Glass: Designing Window Signage That Stops Traffic and Drives Entry
Date: Thursday, February 19, 2026
Time: 1 pm EST
A retail window is the portal into a brand—an invitation that shows passersby what to expect before they ever enter. Window signage plays a critical role in shaping first impressions, communicating value, and drawing people inside. Yet, too often, window graphics fall short due to unclear messaging, mismatched materials, or a failure to account for real-world conditions, such as lighting, viewing distance, and durability.
In this 30-minute session, designers, store owners, and brand teams will learn how to think more strategically about window signage. We’ll explore how window graphics fit into the broader retail customer journey, review key material options, share design best practices, and highlight common pitfalls to avoid. Attendees will leave with a practical framework for creating window signage that balances visual impact, functionality, and longevity—helping storefronts work harder to attract attention and reinforce brand identity.
Topics we’ll cover:
- The role window signage plays in the retail customer journey and first impressions.
- How to choose the right window graphic materials based on use case, duration, and environment.
- Design principles that improve readability, impact, and customer engagement.
- Important technical considerations that influence performance, visibility, and longevity.
- Common window signage mistakes—and how to avoid them.
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Who Should Attend: This webinar is ideal for retail designers, visual merchandisers, and brand teams responsible for storefront graphics and in-store experiences. Store owners and retail operators looking to improve curb appeal and customer engagement will also benefit. It will also be of interest to marketing managers or brand managers responsible for seasonal or promotional rollouts, as well as store planning or store experience teams involved in exterior branding decisions.