This in-depth schedule will help you plan the shopper’s experience from the storefront and checkout to the direct mail that follows them home—turning experiences into purchases and shoppers into loyal customers.

To be used as a working document, this is an exhaustive list but not an obligatory one. View it as a picture of what’s possible, then adapt it to your business and goals for the upcoming seasons.

This line-item checklist covers:

• Program Setup
• Storefront, Exterior & Entrance
• Window Displays
• In-Store Environmental Graphics & Branding
• Merchandising Zones, Displays & Point-of-Purchase
• Feature Areas, Activations & In-Store Pop-Ups
• Wayfinding, Signage & ADA Compliance
• In-Store Printed Collateral
• Branded Packaging & Customer Take-Home
• Direct Mail & Customer Campaigns
• Production, Distribution & Brand Portal
• Installation, Hardware, Tech & Specialty Finishing
• Post-Launch—Reporting, Replenishment, Refresh-Down & Storage
• Optional/Conditional Enhancements