ROADSHOW

A fleet is not just a collection of vehicles. It’s a moving system that operates at the intersection of visibility, performance, and trust. When organizations begin to see their fleet as distributed brand infrastructure—assets that work for the brand every mile, every day—branding decisions start to account for that reality.

When done well, fleet branding turns motion into message, transforming operational necessity into visible intent. The fleet becomes the medium. This e-book explores what it means to treat transportation graphics not as decoration or advertising, but as distributed brand infrastructure.